Privacy Policy

Effective Date: Feb 16, 2021

Privacy Policy

We, Serendi US, Inc. (“we,” “us,” or “Serendi”), respects the privacy of everyone that use our websites and online services. This privacy policy (“Privacy Policy”) is designed to inform you about the type of information that we gather about you when you visit or use our Site (, how we may use that information, whether we disclose it to anyone, and the choices you have regarding our use of that information.

You acknowledge that this Privacy Policy is part of our Website Terms of Service (the “TOS”) for the Site (available at  Capitalized terms not otherwise defined in this Privacy Policy shall have the same meaning as defined in the TOS.

BY ACCESSING AND USING OUR SITE, YOU AGREE TO BE BOUND BY ALL OF TERMS AND CONDITIONS SET FORTH IN THIS POLICY. As used herein, the term “Site” means our website at and all contents and services made available on the website, unless specifically stated otherwise. If you do not agree to these terms, please do not access or use our Site.


  1. The Information We Collect.

Information You Provide to Us:  When you engage in certain activities available within our Site (such as registering for a user account, ordering a product, or subscribing our newsletter), we may ask you to provide certain information about yourself by filling out and submitting an online form. It is completely optional for you to engage in these activities. If you elect to engage in these activities, however, we may ask that you provide us personal information, including, for example:

  • your name, address, e-mail address, telephone numbers, and other personally identifying information;
  • username and password;
  • billing information, such as your name, address, telephone number and credit card number;
  • information you provide to us when sending us an inquiry, such as your name, e-mail address, and records of the issues you experience with our product, service or Site; and
  • other information you choose to provide.

Information We Collect When You Use Our Site: When you use our Site, we collect information, including for example:

  • your use of our Site, including products and pages viewed, and items shopped;
  • general technical data pertaining to you (such as information about the device you use to access our Site, type of browser, IP address, software and version, and other system information).

We collect technical information and usage data, which may be linked and identified with your account, by using cookies and other tracking technologies. We may use cookies to store certain types of information each time you use our Site. To find out more about how we use cookies, please review the additional information in this Privacy Policy under the Section entitled “Cookies and Similar Technologies.”

Social Media Platforms.  If you access any of our Site with your log-in credentials from a social networking site (e.g., Facebook), we may receive personal information about you from such social networking site, in accordance with the terms of use and privacy policy of the social networking site.  For example, if you use social media plugins (such as Facebook “Like” or “Share”) on the Site, your username and other information collected from you by such third-party services may be shared with us.

Your Shared Content/ Post.  On certain parts of our Site, you may be given the opportunity to rate and provide your feedback regarding our products.  In addition, our Site may allow you to share with your friends, via social media plugins or e-mails, certain information about our product with your comments or message.  When you use these online features, we collect information about you, including, for example:

  • your name, username, password, and e-mail address.
  • content that you post or share using our Site (such as your message, product review, comments or other information posted or shared through social media plugins or on our Site).

When you use such forum, social or messaging features on our Site, the information that you disclose will be visible to anyone who has access to our Site and may also be viewable outside of our Site. You should exercise caution in all public postings, as the information you voluntarily disclose can be viewed publicly and can be collected and used by third parties. It may result in the disclosure of private information, for which we are not responsible.


  1. Use of Information.

We may use your personal and non-personal information for a variety of purposes.

To provide our products and services: We will use your information, including personal information, to operate our business and provide our products and services to you.  For example, we may use such information to:

  • carry out your order or other transactions that you have requested;
  • analyze usage and activity trends to customize our site’s content, layout, and services;
  • enhance the operation of our Site and improve our product and service offerings;
  • identify, troubleshoot and solve bugs or errors;
  • perform internal operation, including, to prevent fraud and abuse of our Site; and
  • enforce our agreements with you, including the TOS and this Privacy Policy.

To provide you support:  We will use your information, including personal information, to provide product and customer support services.  For example, we may use your information to:

  • communicate with you concerning any product or service issues that you bring to our attention;
  • provide you notices about your account;
  • resolve any dispute;
  • send you order and shipping confirmation; and
  • follow up and/or respond to any inquiry or submission received through our Site.

Commercial Messaging:  We may also use the information collected from you to contact you with information that we believe will be of interest to you.  For example, we may send you newsletters, promotions, offers, and information about products, services, or events. 

Other legal purposes:  We may also use your information for any other purpose as we determine, in our discretion, to be necessary or required to ensure the safety and/or integrity of our users, employees, third parties, public, and/or our Site, or to comply with requirements of any applicable law.


  1. Sharing of Information.

We may share your information with third parties such as following.

  • We may share your information with our contractors, service providers or business partners who may manage or operate the Site on our behalf, provide goods or services offered on the Site, or support our business operation.
  • We share your information with third parties to help us use your information. For example, we use Shopify to power our online store and Google Analytics to help us understand how our customers use the Site. Such third-party providers may operate under their own privacy policies.  Please see section 8 of this Privacy Policy for the list of third-party services utilized in our Site and review their respective policies to understand how they may use your personal information. By using our Site and services thereon, you agree to be bound by the applicable privacy policies for such third-party services. 
  • We may share your information with our affiliate companies.
  • We may share information where it is necessary to carry out your instruction or to fulfill the purpose for which you provide the information. For example, to process your payment instruction, we provide your personal information to our payment processors.  In addition, we also provide your name and shipping address to a third-party supplier and/or service provider who fulfills your order.
  • We may share information about you if we reasonably believe that disclosing the information is needed to comply with, or is otherwise required by, any applicable law, regulation or legal process.
  • We may share your information with law enforcement, government authorities or other third parties as such disclosure is reasonably necessary (i) to investigate, remedy or enforce potential violation of TOS or this Privacy Policy, (ii) to protect the rights, property, and safety of us, our users, or others, or (iii) to uncover and resolve any fraud or security concerns.
  • In the event we undergo a reorganization, restructuring, divestiture, merger, dissolution, or other sale or transfer of some of all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, we may share your information with the buyer or other successor before and after the transaction closes.
  • We may also disclose your personal information for any other purpose disclosed by us when you provide the information or otherwise with your consent.

Our use and disclosure of any non-personally identifiable information about users in aggregated and/or anonymized forms are not subject to this Privacy Policy, and such information may be disclosed to others without limitation and for any purpose.


  1. How to Update Your Information.

We want to make sure that your personal information is accurate and up to date.  You can access and update most of your basic information by logging in to your account on the Site and selecting to edit your profile.  You may also send us an email at to request access to, correct or delete any personal information that you have provided to us. Before we permit your access or update your personal information, we may ask you to verify your identity and/or provide additional information.  We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect. We may also reject requests that are unreasonable or impractical where permitted by law.

Information that you have shared via our Site on any social network or third party platform cannot be amended or deleted by us where it is in the control of that social network or third party platform. In addition, where any third party copies information which you have made available via the use of our Site, we may not be able to amend or delete it because it may not be in our control.


  1. Your Choices Regarding Collection and Use of Your Information.

We strive to provide you with choices regarding the personal information you provide to us. We have created mechanisms to provide you with the following control over your information:

Promotional Offers from Us or Our Affiliates: We may, from time to time, send you e-mails regarding our products and offers. We or our affiliate companies (or a marketing service provider working on behalf of us or our affiliates) may send you these e-mails. If you do not want to receive such mailings, simply tell us when you give us your personal information. Each commercial email we send you will also have an instruction how to opt out of receiving such communication.

Tracking Technologies and Cookies: You also have choices with respect to cookies, as described below in the section titled “Cookies and Similar Technologies.” By modifying your browser preferences, you have the choice to accept all cookies, to be notified when a cookie is set, or to reject all cookies. However, if you choose to reject all cookies or disable this function, your experience at our Site may be diminished and some features may not work as they were intended.


  1. How We Keep Your Information Secure.


The security of your personal information is important to us. We maintain appropriate technical safeguards to help protect your personal information against unauthorized disclosure or access, destruction or alteration.  However, no security measure is perfect, and for that reason, we cannot guarantee the security of your information.  Therefore, you hereby agree to use our Site at your own risk.  We do not assume the responsibility for the unauthorized use or access to your information under our control. 


  1. Where do we hold your information?

Your personal information may be transferred to, and stored at, a destination outside of your country or jurisdiction, including but not limited to our data center in South Korea and the United States. It may also be processed by personnel of our affiliates and third-party service provider who may operate outside of your country or jurisdiction. In such case, we will take reasonable steps to require such third party in possession of your personal information to take commercially reasonable security measures to protect the information. On the other hand, the data and privacy protection laws of other countries may not be as comprehensive as those laws in your country of residence.  By accessing or using our Store, you consent to your personal information being transferred to recipients in other countries and being stored and processed in the servers located in other countries.


  1. Cookies and Similar Technologies.

We use cookies and similar technologies to enable you to sign in and to facilitate and customize your online experience. For example, we use cookies to deliver content specific to your location or interest, keep track of your shopping cart, store your preferences and other information to save you time and make your use of the site easier. We also use cookies and similar technologies to help us learn how you use our Site over time.  This information may be used to, among other things, analyze and track data, understand your online activity and determine which areas of our site are useful or need improvement.

The technologies we use for automatic data collection may include the following:

  • Cookies (or browser cookies). A cookie is a small file placed on the hard drive of your computer or mobile device. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting you may be unable to access certain parts of our Site. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Site.


  • Flash Cookies. Certain features of our Site may use local stored objects (or Flash cookies) to collect and store information about your preferences and navigation to, from, and on our Site. Flash cookies are not managed by the same browser settings as are used for browser cookies. To learn how you can manage your Flash cookie settings, visit the Flash player settings page on Adobe's website.


  • Web Beacons. Pages of our the Site and our e-mails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the us, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity).

Third-Party Use of Cookies and Other Tracking Technologies. Some content or applications, including advertisements, on the Site are served by third-parties, including advertisers, ad networks and servers, content providers, and application providers. These third parties may use cookies and other tracking technologies to collect information about you when you use our Site. The information they collect may be associated with your personal information or they may collect information, including personal information, about your online activities over time and across different websites and other online services. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content.

Please note that these third parties collect and use information under their own privacy policies, and we have little control over these third-party cookies.  Please consult the respective privacy policies for these external services to understand their practice concerning privacy.  Third party companies and services that operate in our Site include the following:

Google Analytic 







  1. Do Not Track Signal.

We currently do not recognize or respond to Do Not Track (DNT) signals as no DNS standard has been adopted. 


  1. Third Party Sites and Services Accessible From Our Site.

Except as otherwise discussed in this Privacy Policy, this document only addresses the use and disclosure of information we collect from you when you use the Site. Our Site may contain links to other websites, including third party owned and/or operated websites.  Such other websites (including third-party websites) accessible from our Site have their own privacy policies and data collection, use and disclosure practices. You should consult that site’s privacy policy. We are not responsible for the policies or practices of third parties.


  1. How long do we retain your personal information?

We will retain your personal information for the purpose for which it was collected. We may retain your personal information even after you have closed your account with us or we have ceased providing services to you, if retention of your personal information is reasonably necessary to comply with our legal obligations, meet regulatory requirements, resolve disputes, prevent fraud or abuse, or enforce this Privacy Policy or any other agreement we may have with you.


  1. Notice Concerning Children.

Our Site is not directed to children and we do not intentionally collect any personal information from children under 13 years of age.  If we learn we have collected or received personal information from a child under 13, we will delete that information. If you believe we might have any information from or about a child under the age of 13, please contact us at


  1. Your California Privacy Rights.

California law permits users who are California residents to request and obtain from us once a year, free of charge, a list of the third parties to whom we have disclosed their personal information (if any) for their direct marketing purposes in the prior calendar year, as well as the type of personal information disclosed to those parties.  If you are a California resident and would like to request this information, please an email to hello@serendi-int.comor write to us at Serendi US, Inc., 9171 Wilshire Blvd., Suite 500, Beverly Hills, CA 90210.


  1. Modification to This Privacy Policy.

This Privacy Policy went into effect on the date noted above. From time to time, we may update this Privacy Policy to clarify our practices or to reflect new or different privacy practices, such as when we add new features.  If we modify this Privacy Policy, we will notify you via a notice on our home page ( or by other means.  Any change, update, or modification to this Privacy Policy will become effective on the day they are posted unless stated otherwise.

You acknowledge and agree that it is your responsibility to review this Privacy Policy periodically and to be aware of any modifications. Your continued access or use of our Site will constitute your acceptance of our Privacy Policy as changed. If you do not agree to our Privacy Policy, as amended, you must stop using our Site.


  1. Contact Us.

If you have any questions about or complaints in relation to our Privacy Policy, please contact us by sending a letter to:

Serendi US, Inc.

Attn: Privacy

9171 Wilshire Blvd., Suite 500

Beverly Hills, CA 90210.


You may also contact us by e-mail at